baby digital identity playing with a computerEstablishing a baby’s digital identity by registering their name as a domain website address is a growing trend among parents.  The baby digital identity trend also includes setting up Twitter, Facebook, and even email accounts for their toddlers – sometimes when they’re still in the womb.

GoDaddy.com doesn’t track how many domain names were registered for baby names.  However, Go Daddy did research all new domain names with the most popular baby names of 2011.  What did they find out?  The number is up significantly from 2010.

“The domain name is like 21st century real estate, 21st century identity,” said Warren Adelman, president and Chief Operating Officer of GoDaddy.com to KVAL. “As a result, they want their kids to have it. So yeah, more and more parents are making sure they get that [domain name] for their child at birth.”

Parents think owning their baby’s domain name and Twitter handle will not only serve as a possible digital baby book for friends and family post finding a web host, but set-up their baby well if he wants to work in the computer industry one day if the baby chooses.

Google may have kick started the trend of babies with URL names and other digital identities with their ad campaign for Chrome web browser.  In the commercial, a father marks the milestones of his young daughter’s life by sending her email messages, starting on the day she is brought home from the hospital.  It’s a touching ad that I’m sure influenced parents to consider their baby’s future personal website address, email, and Twitter handle – perhaps even more than the intended commercial message of downloading Chrome.

So register your child’s own URL website address now to make sure no one can snatch it up before you.  It could already be taken.

Establishing a Baby’s Digital Identity by Registering Their Domain Name

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Beyonce and Jay-Z were thrilled to welcome into the world their first child on January 7, 2012.  Her name is Blue Ivy Carter.

So where did Blue Ivy’s name come from?  Blue may be a reference to Jay-Z’s three Blueprint albums.  Ivy may be a play on the Roman numeral IV, as in the number 4 – as in the Blueprint 4.  This is just speculation of course as the power couple have yet to explain the origination of their daughter’s name.

Some crazy numerical conspiracy theories are running rampant on the internet.  Ivy, they say, is an acronym for “Illuminati’s Very Youngest”.  “Blue Ivy” is supposed to be a secret code revealing her membership in an ancient and all-powerful occult secret society – ya, right.

Another crazy rumor floating around is Blue Ivy’s is a child of Lucifer.  See this tweet from the Katt Williams Parody Twitter account:

I.V.Y. = Illuminati’s Very Youngest B.L.U.E. = Born Living Under Evil. Blue Ivy spelt backwords (Eulb Yvi) = Latin for “Lucifers Daughter”.

— Katt Williams Parody (@KattWiIlliams) January 8, 2012

Other, more pragmatic, thoughts on where the name came from include a tie to a jazz singer Ivy Anderson who sang the blues with Duke Ellington.  However, it’s not known if Beyonce and Jay-Z even know the singer.

So what are your thoughts on where the name came from?  Feel free to leave a comment.

I just think the name is good branding.  Blue Ivy Carter is a catchy, memorable name.  Jay-Z and Beyonce are wealthy celebrities who are masters at self branding.  So lets see how good of a job they did in obtaining the digital assets necessary for an online presence for Blue.

Twitter @BlueIvyCarter

The Twitter handle @BlueIvyCarter was already taken.  The account is unverified.  It has 180 followers when this blog post was written, and had yet to tweet.  It isn’t known if Jay-Z and Beyonce control the Twitter account or not.  Most likely they do not.

Domain Name (baby URL address) BlueIvyCarter.com

who owns BlueIvyCarter domain name address The domain name BlueIvyCarter.com was registered on January 8th, 2012 to an unknown person.  This most likely means Jay-Z and Beyonce dropped the ball and don’t own the domain.  A savvy digital expert most likely snapped it up as fast as they could type when the name of the famous baby was announced.  The reason we don’t know for sure who owns it is the “whois” information is masked.  See the image via GoDaddy.com, where the domain was registered.  In the future the person who owns the domain could find a web host and build a website on the website address.

So it appears Jay-Z and Beyonce’s team will have to do some work and pay some money to get the digital assets for their newborn child.  Don’t make the same mistake.  Register your baby domain name now.

Update:

According to a story today in the Washington Post, Jay-Z and Beyoncé  have filed a trademark application on their baby’s name Blue Ivy Carter, On January 26th.

The application was filed by TBGK Trademark Holdings,  Beyoncé’s company to cover all things fashion as well as baby carriages, baby cosmetics, and diaper bags.

So this is a good lesson for all parents, especially celebrities – make sure you check URL availability and buy the matching .com domain name of your baby before announcing it to the world, especially if you’re planning on trademarking the name.

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Secure Domain Name for Your Baby Along with Twitter Handle

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In our still-maturing digital world, where public and private circles interact in unpredictable ways, it’s not surprising that soon-to-be parents now routinely make sure to buy their baby’s domain name.  It’s almost as if buying a baby website address and obtaining other digital assets is now part of the baby preparation checklist.  Buy baby formula [...]

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Robert De Niro New Baby Girl Helen Hightower’s Domain Name

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Parents are Investing Now in their Child’s Digital Future by Securing Digital Assets

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Traditionally, it’s perfectly normal for parents to invest in their baby’s future.  You know, start a college fund, make sure they have life insurance, etc.  But now, a new trend has started.  Parents are investing now in their child’s digital future by securing digital assets for their kids. In the internet age we live in, [...]

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Have You Obtained a URL Address for Your Baby Yet?

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Internet-smart adults are giving their kids a leg up in life. There is a new list of “needs” to provide your new baby, over and above the necessities. Have you obtained a URL address for your baby yet? Here’s where picking and choosing a baby name comes into play. Names more than ever are being [...]

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Newborn Baby Checklist Including URL Website Address

March 1, 2011

You’re just a few months away from having a newborn baby. You’re making sure everything is in order for your new addition’s arrival: Diapers – check. Wipes - check. Car seat – check. URL name – … ? URL name. Enter in your son or daughter’s first and last name and let BabyURL see if it’s available.  See [...]

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Buying Baby Domain Name Website Address

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Today’s internet smart parents are buying their baby’s domain name before the child is born! More than just movie stars are buying baby domain names. More parents realize the expanding digital influence of social media and maintaining a professional reputation online. Angelina Jolie and Brad Pitt bought www.ShilohJoliePitt.com and other domain names variations the day [...]

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